PRADA HOLIDAY 2024 CAMPAIGN

The holiday season has arrived, and Prada invites us to a celebration that’s anything but ordinary. Their new Holiday 2024 campaign, "The Dinner Guests," doesn’t just take a seat at the table—it shakes things up. This campaign is a tribute to indulgence, luxury, and the unexpected.

A lavish feast unfolds across polished china, sparkling crystal, and the opulent sweets of Marchesi 1824. Known for nearly two centuries as a Milanese institution, Marchesi shines with decadent cakes adorned with tiny bears and intricately crafted panettone, capturing the holiday spirit that’s unmistakably Prada. The tablescape mirrors the brand’s universe, with aesthetic details, house colors, and iconic patterns woven throughout—from the porcelain plates to the outfits worn by the guests.

The star-studded guest list includes global talents like Kelvin Harrison Jr., Maya Hawke, KARINA from aespa, and Louis Partridge, all envisioned by Willy Vanderperre. Each personality adds a unique vibe, creating a diverse mix of energy around the table. This campaign brings together an eclectic group of individuals, united in a mood of celebration and high style.

In true Prada fashion, the brand doesn’t just accessorize the scene—it takes over. Bags are playfully scattered among the table settings, transforming an elegant dinner into a showcase of statement pieces. The iconic Prada Trick robots, once small accessories, now appear as human-sized companions, hinting that even the most cherished traditions can be disrupted—with a touch of tech-inspired whimsy.