BALMAIN FALL 2024 CAMPAIGN

In a captivating showcase that blends contemporary style with timeless luxury, Balmain presents its Fall/Winter 2024 campaign set against the vibrant backdrop of New York City. Photographed by Theo Liu and styled by Dara, the campaign is a story of modern opulence and elegance. At its heart is the debut of the ‘Jolie Madame’ handbag, crafted in premium leathers and a homage to the brand’s legacy of Parisian refinement. This iconic accessory is poised to become a staple, embodying both Balmain's innovative spirit and classic charm.

Fronting the campaign, Caroline Trentini personifies the collection’s dual essence of strength and elegance. With powerful, structured shapes softened by fluid lines, the FW24 pieces propose a wardrobe that captures the dynamic balance of modern femininity. Under the creative direction of Olivier Rousteing, Balmain pushes the boundaries this season, embracing a sustainable approach by integrating eco-friendly practices into its craftsmanship demonstrating that luxury and innovation can go hand in hand.

With this campaign, Balmain not only showcases its artistry but also solidifies its place in an ever-evolving fashion world, capturing the essence of the brand alongside the energy of a city that never stops.

Photo Theo Liu