ACNE STUDIOS FALL 2024 CAMPAIGN WITH WILLOW SMITH

Acne Studios has introduced its Fall/Winter 2024 campaign, starring the versatile Willow Smith. As an American artist and cultural icon, Smith brings her unique charisma to the collection, embodying a fusion of timeless allure and innovative style through the lens of photographer Jordan Hemingway. Set against a sleek, metallic backdrop that echoes the collection's futuristic vibe, Smith appears in a series of striking visuals, wearing signature leather and denim looks that emphasize a return to bold, structured silhouettes. Each piece, with its sculptural lines and powerful aesthetic, reflects the season’s emphasis on resilience and strength.

The campaign also spotlights statement accessories that complete the collection: the Multipocket “tool bag” and the Bowlina “bowling bag,” both refreshed for the season. Reimagined in textured, crinkled finishes and accented with studded detailing, these bags add a complementary edge to the collection’s architectural designs.

Photo: Jordan Hemingway